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August 4, 2023 - Ascender Insights - Selling to the COO [Event Recap]
Daria Morano and @Diana Sheley were live on August 4th and talked all about "Selling to the Chief Operating Officer". Daria is the COO at Solving IT and had some amazing tips! Some of the highlights included Daria sharing how you can hold her attention, research what role the COO has (since it can be quite different, org…
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July 21, 2023 - Ascender Live - Influencing Decision Criteria Priorities [Event Recap]
@Antonella O'Day led this incredible session on working with your customers and prospects to help their prioritization around their Decision Criteria. The biggest theme was that what we're aiming to do isn't around changing their minds, but rather helping understand where they're most focused so that we can attach…
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July 14, 2023 - Ascender Teams - How to build an effective role play session [Event Recap]
@Antonella O'Day joined us to talk about building role play sessions from both the perspective of a manager, who is there to offer coaching, and the sales talent, who is there to improve! Check out some of the key tips that Antonella shares including the approach you should take, the mindset you should bring, and some…
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July 7, 2023 - Ascender Insights - Selling to the CRO [Event Recap]
Mike Mattei and @Patrick McLoughlin were live on July 7th and talked all about "Selling to the Chief Revenue Officer". Mike is the CRO at Bamboo Rose and had some amazing tips! Some great tips in here around how to uncover what kinds of metrics are important at the moment for each prospect, how remain fluid so you can rise…
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June 16, 2023 - Ascender Live - Positive Thinking & the Sales Mindset [Event Recap]
@Pouli Pouliopoulos joined us to talk about how thinking positive can be a serious game-changer, how there's plenty of room to build positive relationships and rapport in today's "zoom-first" culture, and included some great ice-breaker questions. You also won't want to miss his "magic trick" toward the beginning of the…
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June 9, 2023 - Ascender Teams - Building, Testing, & Developing Champions [Event Recap]
@Patrick McLoughlin joined us to discuss the process behind taking someone from a prospect to a Champion. Paddy Mac shared great tips around Champions like how you can find likely candidates, what traits they have, and even how to build some of the information-sharing. Let us know what you do to build Champions in the…
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June 2, 2023 - Ascender Insights - Selling to the CISO [Event Recap]
Greg Surla and @John Boney delivered such a brilliant discussion to help people selling to the Chief Information Security Officer! It was filled to the end with great stories, tips, and takeaways that you'll be able to use when selling to this highly technical c-level professional! Greg told us very specific things we can…
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May 19, 2023 - Ascender Live Workshop - Value Based Conversations [Event Recap]
Our Ascender Live event was another fun one! Thanks to everyone who showed up live with some really amazing questions. @Antonella O'Day shed a ton of light during our conversation on how you can build value in discovery, some things SDRs can focus on, and then even gave some frameworks for asking questions that will help…
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May 12, 2023 - Ascender Teams Workshop - Getting your team to think multi-threaded [Event Recap]
What an amazing event! First off, this one was incredibly interactive and we had lots of great folks sharing their take on multi-threading deals, what to look for in partners, the power of positive language, and so much more. @Tim Caito was our host and just kept offering amazing tip after amazing tip. If you weren't able…
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May 5, 2023 - Ascender Insights - Selling to the CPO (Chief People Officer) [Event Recap]
Dom Merritt and @John Boney came READY to share some really incredible tips on selling to the Chief People Officer. Dom's insights into what he's looking for paired up with John's takeaways and tips on how you can capitalize will truly impact how you're selling. Share what you thought and what stood out in the comments.
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April 21, 2023 - Ascender Live [Event Recap]
This month's Ascender Live was a revisit to our "Plan to Make the Plan" conversation that we started back in January. There were some great talking points around the franchise mindset and how you can reframe some of your existing plans to set yourself up for success. We briefly touched on this document which can help you…
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April 7, 2023 - Ascender Insights - Selling to the CMO [Event Recap]
Jori Ford and @Antonella O'Day went all-in on getting you the most detailed, intimate information on what CMOs are thinking as you go through your sales process. Find out what how Jori interprets things and what she wants to see from salespeople during their calls, how to get the CMOs attention, and some really creative…
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March 17, 2023 - Ascender Live [Event Recap]
We had an excellent workshop on revamping customer-facing QBRs that went over how you can layer in more value, re-brand the name (and help adjust perception), and what kinds of resources you're looking for. We'll be working on some resources, so keep your eyes out for them! Though I'll definitely be letting @Remo Reale…
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March 3, 2023 - Ascender Insights - Selling to the CFO [Event Recap]
Jim Kelliher and @Marissa Bell joined us for this live conversation and WOW!!! There were some amazing questions and takeaways included. Listen in about what's important to the CFO, how they're thinking through the buying process, and a really great tip on how you can get in front of the CFO. Share your takeaways in the…
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February 17, 2023 - Ascender Live [Event Recap]
Tim Caito joined us to talk about generating pipeline in this Ascender Live workshop! We had some amazing questions shared ahead of time and talked through some things live!!! Things like how Tim uses social media, leans into having his own point of view, and how important building an ideal customer profile is to keeping…
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February 3, 2023 - Ascender Insights [Event Recap]
Frank Azzolino joined us live to lay the groundwork for our "Selling to the C-Suite" sessions and he had so many amazing things to share. We discussed how this sale is different, how to research for sales involving the C-suite, identifying when you'll need C-level buy-in, and what CEOs are looking for (especially helpful…
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January 18, 2023 - Ascender Live [Event Recap]
Antonella O'Day joined us on this workshop all about helping you actually set up your plan. It was a companion to our webinar with John Kaplan around "The Plan to Make the Plan". In the recording, you'll hear about how you can take concrete steps to building your plan, how you can stay accountable by sharing with others,…
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January 13, 2023 - Ascender Insights [Event Recap]
The Plan to Make the Plan is something John Kaplan has shared before in blogs and podcasts, but never before had he gone over specific questions from salespeople to help them build toward their best plan yet. Until now! Check out the recording from our Ascender Insights event in January of 2023 as John walks through things…
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Ascender LIVE Event Recap - December 14, 2022
Here is the video from the December Ascender LIVE session! This was a Deal Desk and we had @Patrick McLoughlin join us to help talk through some deal scenarios some Ascenders were facing. From community questions to real-time questions, this one had it all! Be sure to check it out and share any of your own takes in the…
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Community Event Discussion. Ascender Insights, December 2, 2022
This discussion is all about your takeaways from the session with John Boney about attaching yourself to the biggest business problem. What did you learn? Did you have a favorite moment? Let us know in the discussion! If you missed the live, you can catch the recording in the Explore tab here.