@Patrick McLoughlin led this incredible session on coaching reps up on business-level pains, how to speak the same "language" as the customer, how to actually show empathy, and more in this edition of our Ascender Teams Workshop.
Critical to influence the decision criteria for an RFP, 6% success rate without it. Great stuff here!
The stat from @George Haywood where he was in a room with over 1,000 years of sales experience and not a single person had closed using an RFP they didn't write was mind-blowing. Thanks for joining and sharing, @Trevor Swaine!