July 7, 2023 - Ascender Insights - Selling to the CRO [Event Recap]

Joe Huber
Joe Huber Member [Pro], Administrator Posts: 242
edited August 2023 in Ascender Announcements

Mike Mattei and @Patrick McLoughlin were live on July 7th and talked all about "Selling to the Chief Revenue Officer". Mike is the CRO at Bamboo Rose and had some amazing tips!

Some great tips in here around how to uncover what kinds of metrics are important at the moment for each prospect, how remain fluid so you can rise to meet the CRO where they're at in their business's lifecycle, and the story about how a salesperson highlighted their solution's ability to attach to an existing initiative to create even more value.