July 21, 2023 - Ascender Live - Influencing Decision Criteria Priorities [Event Recap]
@Antonella O'Day led this incredible session on working with your customers and prospects to help their prioritization around their Decision Criteria. The biggest theme was that what we're aiming to do isn't around changing their minds, but rather helping understand where they're most focused so that we can attach ourselves to their solution points.
Listen in to see how some of your fellow Ascenders are doing this, as well. Let us know in the comments what you're doing, too!