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June 6, 2025 - Ascender Insights: Using MEDDICC During Longer Buying Cycles [Event Recap]
Buying cycles are lasting longer, but Tim Caito joined us to talk about mindset, how to approach these deals, and ways you can use MEDDICC to keep your momentum going! Talking points included: Level-Setting Mindset shifts Remembering it's not the first time it's happened You can still sell and organizations are still…
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May 9, 2025 - Ascender Insights: Selling for Long-Term Relationships [Event Recap]
Tim Caito was live with us to talk about how to build deeper, longer, and more meaningful relationships with our buyers. Catch the talking points, recording, and resources below! Talking points included: Level-Setting Mindset shifts Success Mindset Go-to-market (GTM) & Business Models are ever changing We're in the midst…
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April 4, 2025 - Ascender Insights: Unseating an Incumbent [Event Recap]
Pouli came on live and talked us through some of the key components to winning a deal where there's already an established solution. There were some great questions and you can catch the recording below! Talking points included: Level-Setting Your product is likely very similar, so how are you different? You need to…
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March 14, 2025 - Ascender Insights: When to Walk Away [Event Recap]
Paul DeMore was live with Ascender to talk about how you know a deal isn't going to close right now and how to walk away with your relationship intact and your head held high. Talking points included: Level-Setting It's not always easy to tell YOU have to make the call But you should always talk with your manager, first…
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February 7, 2025 - Ascender Insights: Sales Trends to Win in 2025 [Event Recap]
Pouli joined us for a real conversation around the trends to watch out for in 2025 so you can set yourself up for big wins across the board! Talking points included: Level-Setting These trends are more like evolutions, rather than something brand new Top Trends to look for AI & Storytelling How to use AI in storytelling…
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January 23, 2025 - Ascender Insights: The Plan to Make the Plan [Event Recap]
We sat down with John Kaplan and dug into the specifics on how you will put pen to paper and then share out your plan for 2025. There were some really amazing questions live, so be sure to check the recording for more! Talking points included: Franchise Mentality Own your territory Be willing to share with your manager on…
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December 6, 2024 - Ascender Insights: Selling to Experienced Buyers [Event Recap]
Antonella O'Day joined us to help you identify, gain access, and better sell to experienced buyers. This was a really interactive group with lots of questions! If you have questions to follow up with, please leave them in the comments and we'll work with Antonella to get you answers. Talking points included: Level-setting…
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November 21, 2024 - Ascender Insights: Beating a Slow Economy with Value-Based Selling [Event Recap]
Jörn Wozny joined the Ascender team to talk about how he tailors Value-Based Selling to his approach. This event covered some insight from someone who's located in EMEA (Germany), as well, so if you have questions or want to hear more from Jörn, be sure to tag him in the comments! Talking points included: Framing your…
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November 1, 2024 - Ascender Insights: Differentiating Yourself as a Salesperson [Event Recap]
Diana Sheley dropped serious knowledge on our Ascender Insights webinar that was all about "Differentiating Yourself as a Salesperson". From setting the tone to coaching your team, Diana's got the best ways you can actually stand apart from the crowd. Check out the recap, recording, and deck below. Talking points included:…
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October 4, 2024 - Ascender Insights: Building Consensus with Metrics [Event Recap]
John Boney joined us to talk about Building Consensus with Metrics. We covered the why and the how, discussing the reasons you need to ensure that everyone is on board with your solution and how it will help them reach their goals. Check out the recap, recording, and deck below. Talking points included: How to frame your…
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September 6, 2024 - Ascender Insights: Objections Throughout the Sales Process [Event Recap]
Antonella O'Day was live to talk about objections and what they can look like throughout the sales process. This one had a lot of great questions and we dug deep on how you can overcome nearly any objection thrown your way. Check out the recap, recording, and deck below. Talking points included: Anchors and how to use them…
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July 12, 2024 - Ascender Insights: Qualify & Close with MEDDICC [Event Recap]
Nicole Ardiet and Tim Caito talked to Ascender about MEDDICC in two parts: Qualifying and Closing. Check the recording below for the full discussion. Some of the key talking points were: Establishing if the company you're selling into is actually a fit How you can establish that you're on their side Finding out what they…
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June 7, 2024 - Ascender Insights: Getting the Most Out of Your Manager [Event Recap]
John Boney and Ascender went over the important relationship that you have with your manager and how you can leverage them as a resource in your day-to-day life. This Ascender Insights webinar was all about working with our managers and talking about the relationship that we have with them. They're a great resource, but…
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May 3, 2024 - Ascender Insights: Common Mistakes When Trying to Articulate Value [Event Recap]
Diana Sheley went live with Ascender to talk about the common mistakes that people make when they're trying to articulate value. She shared some excellent tips and answered lots of great questions. Due to a technical issue, the recording from this session is unfortunately unavailable. But we've got you covered on the key…
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April 5, 2024 - Ascender Insights - Moving Into the Sales Manager Role [Event Recap]
Doug Gilkey and Sean Nappo joined us to talk about what it takes to move into the sales management role and how to do it. They shared some tips for first-time managers, as well. Sean and Doug are two amazing leaders from great organizations. They sat down with us to talk about how individual contributors can break into…
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March 1, 2024 - Ascender Insights: Attaching to Buyer Priorities w/ Patrick McLoughlin [Event Recap]
Paddy Mac joined us to talk about attaching yourself to buyer priorities and how you can do so while navigating multiple stakeholders. Paddy Mac walk through a ton of topics, including laying a base understanding of the three buyer personas you're most likely to run into on your sales calls. There's a solid Q&A section…
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January 19, 2024 - Ascender Insights Plan to Make the Plan w/ John Kaplan [Event Recap]
John Kaplan joined us to talk about the Plan to Make the Plan, including how you can take the reigns of your success and own your career. Some of the biggest themes from John's talk are about the Franchise Mentality, Account Planning, and your Operating Rhythm. By being realistic and honest about what lies ahead, you're…
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November 10, 2023 - Ascender Insights - The Art of Re-engaging (Event Recap)
Thanks to @Hannah Clift and @Diana Sheley for hosting last Friday's session on re-engaging with customers and prospects. They covered this from a few different angles including: 1. How to respond when a prospect leaves you in the dark 2. Ways to engage when you inherit accounts 3. What happens when leadership or champions…
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Accessing the Economic Buyer when they know they need the problem solved but want no involvement
I’ve been working deals where economic buyers are not at all technically inclined, and as such, run from a lot of tech conversations. I’m talking to them about the correct high level initiatives, hitting the right personas with the right messaging, but the corporate structure within them space I sell in has been…
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November 3, 2023 - Ascender Insights - The End-of-Year Crunch [Event Recap]
Thank you to @James Reach and @Diana Sheley for hosting our Ascender Insights session on Friday! Great perspective on leveraging MEDDICC to set sellers up for success for the end of the year. Have a listen to the recording if you weren't able to attend live.
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October 6, 2023 - Ascender Insights - The Collective Yes [Event Recap]
Stephanie Feraday, CEO of aPriori, and @Brian Walsh from FM were live on Oct 6th and discussed "The Collective Yes". The shared insights on trends they have observed including: - Individuals Matter - How you can best coach your Champions - Multi-threading - The Buying Committee Let us know in the comments what your…
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August 4, 2023 - Ascender Insights - Selling to the COO [Event Recap]
Daria Morano and @Diana Sheley were live on August 4th and talked all about "Selling to the Chief Operating Officer". Daria is the COO at Solving IT and had some amazing tips! Some of the highlights included Daria sharing how you can hold her attention, research what role the COO has (since it can be quite different, org…
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July 7, 2023 - Ascender Insights - Selling to the CRO [Event Recap]
Mike Mattei and @Patrick McLoughlin were live on July 7th and talked all about "Selling to the Chief Revenue Officer". Mike is the CRO at Bamboo Rose and had some amazing tips! Some great tips in here around how to uncover what kinds of metrics are important at the moment for each prospect, how remain fluid so you can rise…
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June 2, 2023 - Ascender Insights - Selling to the CISO [Event Recap]
Greg Surla and @John Boney delivered such a brilliant discussion to help people selling to the Chief Information Security Officer! It was filled to the end with great stories, tips, and takeaways that you'll be able to use when selling to this highly technical c-level professional! Greg told us very specific things we can…
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May 5, 2023 - Ascender Insights - Selling to the CPO (Chief People Officer) [Event Recap]
Dom Merritt and @John Boney came READY to share some really incredible tips on selling to the Chief People Officer. Dom's insights into what he's looking for paired up with John's takeaways and tips on how you can capitalize will truly impact how you're selling. Share what you thought and what stood out in the comments.
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April 7, 2023 - Ascender Insights - Selling to the CMO [Event Recap]
Jori Ford and @Antonella O'Day went all-in on getting you the most detailed, intimate information on what CMOs are thinking as you go through your sales process. Find out what how Jori interprets things and what she wants to see from salespeople during their calls, how to get the CMOs attention, and some really creative…
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March 3, 2023 - Ascender Insights - Selling to the CFO [Event Recap]
Jim Kelliher and @Marissa Bell joined us for this live conversation and WOW!!! There were some amazing questions and takeaways included. Listen in about what's important to the CFO, how they're thinking through the buying process, and a really great tip on how you can get in front of the CFO. Share your takeaways in the…
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February 3, 2023 - Ascender Insights [Event Recap]
Frank Azzolino joined us live to lay the groundwork for our "Selling to the C-Suite" sessions and he had so many amazing things to share. We discussed how this sale is different, how to research for sales involving the C-suite, identifying when you'll need C-level buy-in, and what CEOs are looking for (especially helpful…
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January 13, 2023 - Ascender Insights [Event Recap]
The Plan to Make the Plan is something John Kaplan has shared before in blogs and podcasts, but never before had he gone over specific questions from salespeople to help them build toward their best plan yet. Until now! Check out the recording from our Ascender Insights event in January of 2023 as John walks through things…
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Community Event Discussion. Ascender Insights, December 2, 2022
This discussion is all about your takeaways from the session with John Boney about attaching yourself to the biggest business problem. What did you learn? Did you have a favorite moment? Let us know in the discussion! If you missed the live, you can catch the recording in the Explore tab here.