February 7, 2025 - Ascender Insights: Sales Trends to Win in 2025 [Event Recap]

Joe Huber

Pouli joined us for a real conversation around the trends to watch out for in 2025 so you can set yourself up for big wins across the board!

Talking points included:

• Level-Setting
  • These trends are more like evolutions, rather than something brand new
• Top Trends to look for
  • AI & Storytelling
    • How to use AI in storytelling
    • Finding patterns
    • Analyzation of your storytelling
    • Integrations into your workplace
  • Hyper-personalization
    • Using personality assesments
    • Must be agile in how you sell
    • Using how you sell as a differentiator
    • How to handle more critical buyers by using hyper-personalization
  • More educated buyers
    • Longer experience
    • Less first-time buyers
    • More intimate knowledge of the buying process
    • Avoiding assumptions
• We were joined by a few voices from the call
  • Using AI means you have to be careful
  • Know your policies at your company

Let us know what thoughts you have in the comments!

https://ascender-1.wistia.com/medias/99rbxkd83w

Additional Resources & Referenced Materials

• December 8, 2023 - Ascender Teams Workshop 4 ways to use Gen AI to maximize your time [Event Recap]
• Generative AI Prompts - Ascender Resources
• Notebook LM – Pouli Referenced
• November 1, 2024 - Ascender Insights: Differentiating Yourself as a Salesperson [Event Recap]
• April 7, 2023 - Ascender Insights - Selling to the CMO [Event Recap]

02.07.2025 Deck - Ascender Insights.pdf