March 1, 2024 - Ascender Insights: Attaching to Buyer Priorities w/ Patrick McLoughlin [Event Recap]

Joe Huber
Joe Huber Member [Pro], Administrator Posts: 238

Paddy Mac joined us to talk about attaching yourself to buyer priorities and how you can do so while navigating multiple stakeholders.

Paddy Mac walk through a ton of topics, including laying a base understanding of the three buyer personas you're most likely to run into on your sales calls. There's a solid Q&A section near the end and we had two people jump on with Paddy, LIVE! This is a great recap and we'd love to hear your thoughts in the comments!

Some key points from the talk:

  • Buyer Personas
    • Economic Buyer
    • Technical Buyer
    • Operational Buyer
  • The power each persona has
  • What each persona really cares about
  • The organization structure you're likely seeing today

Check out the recording below and be sure to check out the community for events as we share them!

Below is a download of the deck from Paddy's presentation.