Paddy Mac joined us to talk about attaching yourself to buyer priorities and how you can do so while navigating multiple stakeholders.
Paddy Mac walk through a ton of topics, including laying a base understanding of the three buyer personas you're most likely to run into on your sales calls. There's a solid Q&A section near the end and we had two people jump on with Paddy, LIVE! This is a great recap and we'd love to hear your thoughts in the comments!
Some key points from the talk:
- Buyer Personas
- Economic Buyer
- Technical Buyer
- Operational Buyer
- The power each persona has
- What each persona really cares about
- The organization structure you're likely seeing today
Check out the recording below and be sure to check out the community for events as we share them!
Below is a download of the deck from Paddy's presentation.
