May 9, 2025 - Ascender Insights: Selling for Long-Term Relationships [Event Recap]

Joe Huber

Tim Caito was live with us to talk about how to build deeper, longer, and more meaningful relationships with our buyers. Catch the talking points, recording, and resources below!

Talking points included:

• Level-Setting
  • Mindset shifts
    • Success Mindset
  • Go-to-market (GTM) & Business Models are ever changing
    • We're in the midst of a shift, now
      • Artificial Intelligence
      • Scrutiny
  • Buyer Expectations have changed
• The Success Mindset
  • The Buyer Journey and relationship starts it's depth with sellers
  • How the Success Mindset works
• Setting Intentions
  • Be clear about your role
    • How to set yourself up to remain in contact
  • Clarify Value Realization Timelines
    • Working with your team to show how powerful the solution is to Business Problems
• Start With the End in Mind
  • Finding out what their "end" is
    • Goals, pains, onboarding
    • "When should we expect to see value"
  • Finding out what your "end" is

Let us know what thoughts you have in the comments!

https://ascender-1.wistia.com/medias/8m069xnfqz

Additional Resources & Referenced Materials

• Seller Deficit Disorder [Force Management Blog]
• Seller Deficit Disorder [Ascender Article]

05.09.2025 - Ascender Insights Deck.pdf