January 23, 2025 - Ascender Insights: The Plan to Make the Plan [Event Recap]

Joe Huber · 2025-01-24T20:01:13+00:00

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We sat down with John Kaplan and dug into the specifics on how you will put pen to paper and then share out your plan for 2025. There were some really amazing questions live, so be sure to check the recording for more!

Franchise Mentality
- Own your territory
- Be willing to share with your manager on what you need
Account Planning
- Let others know your plan
- Ask for help where you need it and be transparent
- Participate in your own rescue
Operating Rhythm
- Have your plan, but be ready to change course
The Four Questions
- What problems do you solve for this buyer?
- How, specifically, do you solve those problems?
- How do you solve those problems better or differently than everybody else?
- Where have you done this before?
  - Proof points
  - Case Studies
  - Testimonials

Ascender Resource - Plan to Make the Plan Activity sheet (clicking this link opens a window for a downloadable .xlsx file)

Event Recap

If you leave a question as a comment, John was generous enough to say he'd reply to comments on this post!