Selling to the C-Suite

October 6, 2023 - Ascender Insights - The Collective Yes [Event Recap]
Stephanie Feraday, CEO of aPriori, and @Brian Walsh from FM were live on Oct 6th and discussed "The Collective Yes". The shared insights on trends they have observed including: - Individuals Matter - How you can best coach your Champions - Multi-threading - The Buying Committee Let us know in the comments what your…
August 4, 2023 - Ascender Insights - Selling to the COO [Event Recap]
Daria Morano and @Diana Sheley were live on August 4th and talked all about "Selling to the Chief Operating Officer". Daria is the COO at Solving IT and had some amazing tips! Some of the highlights included Daria sharing how you can hold her attention, research what role the COO has (since it can be quite different, org…
July 7, 2023 - Ascender Insights - Selling to the CRO [Event Recap]
Mike Mattei and @Patrick McLoughlin were live on July 7th and talked all about "Selling to the Chief Revenue Officer". Mike is the CRO at Bamboo Rose and had some amazing tips! Some great tips in here around how to uncover what kinds of metrics are important at the moment for each prospect, how remain fluid so you can rise…
June 2, 2023 - Ascender Insights - Selling to the CISO [Event Recap]
Greg Surla and @John Boney delivered such a brilliant discussion to help people selling to the Chief Information Security Officer! It was filled to the end with great stories, tips, and takeaways that you'll be able to use when selling to this highly technical c-level professional! Greg told us very specific things we can…
May 5, 2023 - Ascender Insights - Selling to the CPO (Chief People Officer) [Event Recap]
Dom Merritt and @John Boney came READY to share some really incredible tips on selling to the Chief People Officer. Dom's insights into what he's looking for paired up with John's takeaways and tips on how you can capitalize will truly impact how you're selling. Share what you thought and what stood out in the comments.
April 7, 2023 - Ascender Insights - Selling to the CMO [Event Recap]
Jori Ford and @Antonella O'Day went all-in on getting you the most detailed, intimate information on what CMOs are thinking as you go through your sales process. Find out what how Jori interprets things and what she wants to see from salespeople during their calls, how to get the CMOs attention, and some really creative…
March 3, 2023 - Ascender Insights - Selling to the CFO [Event Recap]
Jim Kelliher and @Marissa Bell joined us for this live conversation and WOW!!! There were some amazing questions and takeaways included. Listen in about what's important to the CFO, how they're thinking through the buying process, and a really great tip on how you can get in front of the CFO. Share your takeaways in the…
February 3, 2023 - Ascender Insights [Event Recap]
Frank Azzolino joined us live to lay the groundwork for our "Selling to the C-Suite" sessions and he had so many amazing things to share. We discussed how this sale is different, how to research for sales involving the C-suite, identifying when you'll need C-level buy-in, and what CEOs are looking for (especially helpful…

Upcoming Events

Ascender Insights - Common Mistakes to Avoid When Trying to Articulate Value
Unlock the power of value-based selling by avoiding common pitfalls that even veteran sellers fall victim to. In this session we’ll help you differentiate by how you sell, not just by what you sell. Diana Sheley will join us to cover common mistakes to avoid when it comes to pivotal components of value based selling,…
Ascender Live Workshop: Best Practices on Articulating Value
In this session, we'll help you uncover some of the best practices around value-based selling and focus in on articulating value. It is a companion workshop to our Ascender Insights webinar that will be held on May 3rd. In this subscriber-only event, we'll spend the first 10-15 minutes talk about the topic and then open…

Selling to the C-Suite

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