What is the key difference between features and benefits in a product or service presentation?
Answers
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a feature is what a product specifically does and the benefit is the positive outcome (high level initiative) the company is aiming to achieve because the product is able to execute x because of feature y
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The features are what the product does and a benefit is why the product is useful.
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Features are what a product can be used for, a benefit is how a product can help you and be as useful as possible.
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The main difference between features and benefits is what they represent for and how the viewer becomes drawn to them. Features are a product or service's distinctive characteristics or traits. Benefits is the advantages or values that a customer receives from the product or service.
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Features are what the product offers and comes with, while benefits are the useful ways it can be used.
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The main difference between benefits and features is how they relate to prospective customers. A feature is a component of the product/service that could lead the customer to a benefit, while a benefit is something that your product/service will deliver for them. They coincide with each other but are different.
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Benefits are what gives back to the customer in regards to having the product or service. A feature is just a quality of sorts that the product or service has.
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