Best Subject Lines of 2023 before it's too late

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David Chimenti
David Chimenti Member [Pro] Posts: 42
edited December 2023 in Peer Assist

As the year ends, everyone is closing down pipeline and trying to ensure that Q1 next year isn't a completely clean slate of depleted pipeline. This is likely the most important time of year to get good open and response rates on emails.

I know statistically, in 2022, one of the most opened subject lines was "Quick Question", and I used it and it worked well for open but not as well for response.

I am wondering what All-Star subject lines fellow Ascenders have been crushing it with this year and what you believe has made them so effective

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  • Joe Huber
    Joe Huber Member [Pro], Administrator Posts: 253
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    Great question, David! I know you've been on the "Selling to the C-Suite" calls, but it's worth including here the tips that Jori Ford shared on the Selling to the CMO session.

    • Subject: [Solution Name] Integrates w/ [Existing Partner Solution]
    • Subject: [Company] + [Solution to one of their known business problems]
    • Remember we can see the first few words of the body, make it count!

    Be sure to check these out as subject lines since they illustrate a deeper understanding of their business before ever getting to them.