I am wondering how most people group different parts of organizations so you can market to them in different ways. I’m assuming it will be product specific per each response, but I want to see if anyone has any insights I can learn from. I’m generally making a few buckets based off what departments the company has: Sales…
I have been working on some new sequences that are a bit different than what I’ve worked on in the past. Whenever I’ve incorporated storytelling into my sequences in the past, the stories have been true stories based around my proof points and unique value proposition to set myself up to have my value anchored as we begin…