I am wondering how most people group different parts of organizations so you can market to them in different ways.
I’m assuming it will be product specific per each response, but I want to see if anyone has any insights I can learn from.
I’m generally making a few buckets based off what departments the company has:
Sales
Operations
People/HR
Administrative
Executive
C-Suite
With these I’m usually putting them in groups of:
Sales + Ops
People/HR + Administrative
Executive + C-Suite
I find for my vertical the initiatives seem to be the same for those lumped together.
I’m curious if people are getting more granular or are just approaching things in a different way.
