Org grouping for cadence purposes

David Chimenti

I am wondering how most people group different parts of organizations so you can market to them in different ways.

I’m assuming it will be product specific per each response, but I want to see if anyone has any insights I can learn from.

I’m generally making a few buckets based off what departments the company has:

Sales

Operations

People/HR

Administrative

Executive

C-Suite

With these I’m usually putting them in groups of:

Sales + Ops

People/HR + Administrative

Executive + C-Suite

I find for my vertical the initiatives seem to be the same for those lumped together.

I’m curious if people are getting more granular or are just approaching things in a different way.