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How I Coach My Team to Actually Use AI (Without the Hype)
I used ChatGPT to help me write this, but I used my examples. Let me know what you think in the comments! 1. Use AI to Prepare for Complex Demos Before any big demo or POC, we drop the customer's public website and relevant call notes into GPT and ask: “Based on this info, what’s the best angle to show value with our…
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Kick It Off Right: Crafting a Strong Workshop Introduction
Whether you're running a Carefrontation workshop or diving into any other sales enablement topic, your introduction sets the tone. It's your first chance to earn attention, build trust, and create energy in the room. A strong start can make the difference between a session that lands and one that drifts. So, what makes a…
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Designing Your Carefrontation Workshop: Exercises That Build Confidence and Connection
When it comes to running a great Carefrontation workshop, content matters, but so does delivery. The way you structure your session has a huge impact on engagement, learning, and follow-through. While you don’t have to include every type of exercise, incorporating a mix of formats keeps energy high and gives participants…
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Bridging the Gap: 4 Tips for Selling Technical Solutions to Economic Buyers
One of the most impactful lessons I’ve learned is that selling technical products to economic buyers isn’t about diving deep into features, it’s about translating complexity into value. Economic buyers care about business outcomes. They want to understand why your solution matters, not how it works. And while technical…
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We Want to Hear From You: What Should We Build Next?
Hey everyone! As we plan our upcoming webinars, playbooks, and enablement resources, we want to make sure we’re creating content that actually helps you, the people doing the work every day. Whether you're coaching reps, building onboarding tracks, or in the trenches with MEDDICC and Command of the Message, your…
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How to Write an Effective Workshop Invite Email for Carefrontation
Getting people to attend a workshop starts with the invitation and a well-crafted email can make all the difference. Whether you’re hosting a session on Carefrontation for your sales team or inviting a cross-functional group, your invite should be clear, compelling, and communicate the value of the session right away.…
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3 AI Prompts I Use to Research Accounts
Part of my role is helping the team go deep on accounts quickly and AI has become a tool I use regularly in my process. It’s not about replacing research, but accelerating it so we spend more time tailoring our message and less time digging through websites. Here are 3 prompts I regularly use when prepping for a discovery…
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Setting Strong Objectives for Your Carefrontation Workshop
When you're planning a workshop, especially one centered on feedback, clear, practical objectives are everything. They guide the flow of the session, give participants a sense of purpose, and help measure success. For those of us focused on Carefrontation, the goal isn’t just to talk about feedback, it’s to build the…
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May 9, 2025 - Ascender Insights: Selling for Long-Term Relationships [Event Recap]
Tim Caito was live with us to talk about how to build deeper, longer, and more meaningful relationships with our buyers. Catch the talking points, recording, and resources below! Talking points included: Level-Setting Mindset shifts Success Mindset Go-to-market (GTM) & Business Models are ever changing We're in the midst…
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Running a Carefrontation Workshop: Why It Matters
If you’ve been following our series on Carefrontation, you already know the power of honest, caring feedback. But understanding the concept and actually putting it into practice are two very different things. That’s where a team workshop can make all the difference. Bringing your team together to learn, practice, and…
