Champion Letter

Vijinder Mahadew

Dear Team,

Where in the buying cycle would you typically use the champion letter?

Best,

Vijinder

Rachel Clapp Miller

@Joe Huber @Vijinder Mahadew I can take a stab at this. Usually the Champion letter is used after there is success with implementation. It isn't something you would use during the buying cycle. That's when you're testing and validating the champion. The Champion letter is something that you would do to celebrate the champion with the board or upper leadership. You would articulate the great success you've had with the project, the outcomes the business has achieved (things the board/ceo care about), and how your Champion was an integral part in making those outcomes happen. This is a tactic to help you build a "champion for life" and further that relationship. It's a tactic used after the initial sale, not during it.

Joe Huber

Can you say a little more here, @Vijinder Mahadew? I’ll make sure we get you a well-thought out response or two!

Vijinder Mahadew

Excellent! Thank you Rachel and Joe!

Rachel Clapp Miller

Great! Feel free to keep the questions coming - happy to help @Vijinder Mahadew!

Joe Huber

Hey @Vijinder Mahadew! I wanted to also share this article about the thank you letter to your Champion. It's probably more of a refresher for you, but worth checking out!