If you're not on the live webinar, this discussion will have some notes from the discussion!
The conversation is all about Account Executives and how they can start prospecting more and better.
"Map out how the buyer buys."
First big tell from John! Find out who is doing what in the sales process and who you need to talk to at specific buying points.
You'll know when to bring in the right people at the right time.
Attaching to the biggest business issue is something I've heard John say a lot. He's talking about it right now, too.
Technical requirements and business outcomes are where you need your biggest answers. Everyone needs to answer the technical requirements, but it's not enough anymore. You need to find their business outcomes and issues and have an answer there, too.
Great story about learning from others. If someone is outselling you consistently or someone has a role you want to get into, talk with them. Find out what they're doing mechanically. We can always learn from someone else!
I like the piece for earlier sales reps or people just getting started on their journey. Don't be shy about what you're trying to do. Let others know what you want to develop, in terms of skills. Ask for help. Don't be shy!
And for leaders, John's call out that you need to let people know exactly how they can pave their own way. Give people the coaching that you would have wanted from the jump.
"Show. Tell. Observe. Feedback."
His answer on the Franchise mentality was a masterclass... I won't do it justice, but I loved that it started with setting goals around what you want to make. Treat your role like it's your own business. Don't worry about your quota. If you are going to make what you want to make, you'll crush that number.
"I don't want to seem interesting. I want to show that I am interested."
This is so vital when bringing up some articles or podcasts that are relevant. When you're sharing information, center it around their needs and how it's important to the current conversation.