Best Of
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Bridging the Gap: 4 Tips for Selling Technical Solutions to Economic Buyers
One of the most impactful lessons I’ve learned is that selling technical products to economic buyers isn’t about diving deep into features, it’s about translating complexity into value. Economic buye…1 -
May 9, 2025 - Ascender Insights: Selling for Long-Term Relationships [Event Recap]
Tim Caito was live with us to talk about how to build deeper, longer, and more meaningful relationships with our buyers. Catch the talking points, recording, and resources below! Talking points inclu…1 -
Setting Strong Objectives for Your Carefrontation Workshop
When you're planning a workshop, especially one centered on feedback, clear, practical objectives are everything. They guide the flow of the session, give participants a sense of purpose, and help me…2 -
We Want to Hear From You: What Should We Build Next?
Hey everyone! As we plan our upcoming webinars, playbooks, and enablement resources, we want to make sure we’re creating content that actually helps you, the people doing the work every day. Whether …2 -
How to Write an Effective Workshop Invite Email for Carefrontation
Getting people to attend a workshop starts with the invitation and a well-crafted email can make all the difference. Whether you’re hosting a session on Carefrontation for your sales team or inviting…2 -
New to Sales
Greetings All, my name is Rick. I'm new to the sales discipline, coming from a technical development and sales support background. My primary focus is account management with an expanded role into ne…2 -
Closing the Loop on Feedback Culture
Over the last few weeks, we’ve explored what it really takes to create a team environment where Carefrontation, feedback delivered with both courage and care, can thrive. For sales teams especially, …2 -
April 4, 2025 - Ascender Insights: Unseating an Incumbent [Event Recap]
Pouli came on live and talked us through some of the key components to winning a deal where there's already an established solution. There were some great questions and you can catch the recording be…1 -
Re: April 4, 2025 - Ascender Insights: Unseating an Incumbent [Event Recap]
Here's a question we had on the call and didn't get to live from Erin M. I had a discovery call yesterday with one of our ideal ICPs. I’ve identified a strong champion and secured an on-site demo. Th…1 -
Join Me This Friday: Unseating an Incumbent
Hey everyone, Pouli here! If you’ve ever faced the challenge of selling into an account that already has a solution in place, you know how tough it can be to break through. That’s exactly what we’re …2
