Getting to work with new departments
One of my goals is to engage other departments (Marketing, Finance, Operations) in order to drive new use-cases based on critical business issues where we can sell on value rather than price.
My tendency to get to the decision makers of other departments would be to ask the current champions (technical team) to get an introduction.
The challenge here is to get to know about business pains instead of technical pains to drive the right use-cases for other departments. Would you recommend any other/better roots to engage key stakeholders in other departments?
Any other thoughts & ideas would be very much appreciated.