The sellers succeeding today aren’t waiting for SKO to “kick off the year.” They’re preparing in advance so SKO becomes an accelerant, not a reset button. With budgets tightening and buying committees expanding, you need every SKO session to tie directly to your territory, your accounts, and your plan.
If you walk into SKO without clarity on where your pipeline will come from, you’ll walk out with inspiration but no execution. If you walk in prepared, every workshop becomes a force multiplier that helps you refine strategy with precision.
Three actionable things to do:
- Review your territory plan before SKO and bring specific questions to validate your assumptions.
- Reassess your top accounts with a focus on new stakeholders, org changes, and fresh initiatives for next year.
- Identify 5 whitespace opportunities and use SKO sessions to refine your approach to them.
SKO is where strategy meets execution. If you invest time upfront, the event becomes the catalyst that fuels your Q1 momentum and sets you up for a stronger year.
