Between holiday travel, out-of-office messages, and end-of-year pressure, it’s tempting to go into autopilot. But the reps who win early in the new year are the ones who use December wisely. A solid account review isn’t about paperwork — it’s about clarity.
Now’s the time to assess which accounts are truly ready to grow, which need a re-entry strategy, and which need to be let go. The better your January plan, the smoother your Q1 ramp.
Three things to do next:
- Segment Your Accounts: Label each as “Close,” “Expand,” or “Rebuild.” That clarity will focus your time and outreach.
- Prep Q1 Outreach Now: Write and schedule your first-week-back messages. You’ll thank yourself when your inbox is already humming in January.
- Share Account Summaries: Align early with your manager or peers. A second set of eyes can reveal blind spots you’ve missed.
Your future self will thank you for the work you put in now. January success starts with December discipline.
