Budgets are tight. Inboxes are full. But online networks are open 24/7. In this market, social selling isn’t optional — it’s essential. Buyers are doing more research and building trust online before engaging sellers. You can meet them there.
Authentic engagement on LinkedIn builds mindshare. When prospects already see your name in meaningful conversations about their challenges, your outreach doesn’t feel cold — it feels like a continuation. Sharing insights, adding commentary, or highlighting credible third-party content turns you from salesperson to resource.
Three things to do today:
- Identify five accounts you want to influence and follow key executives — then engage thoughtfully with their posts.
- Post weekly on a common problem in your buyer’s world and tag relevant voices to expand visibility.
- Keep a “content bank” of useful insights, quotes, and data points to share regularly so you stay consistent.
Social selling is about visibility, not virality. When you show up consistently, prospects start reaching out to you.
If you're on the Pro or Plus plans, you should check out our course titled "Leveraging Social Engagement".
