In this environment of longer buying cycles and larger committees, sales feels tougher than ever. One way to get an edge? Actually use the tools your enablement team has created. They’re designed to shorten your path to value.
Many reps skip over enablement tools because they think they don’t have time to “learn another resource.” But the truth is, those tools were built to save you time by streamlining research, prepping calls, or handling objections.
Actionable steps:
- Audit Your Current Usage: Write down what enablement tools you actually use today. If the list is short, pick one you’re ignoring and revisit it.
- Integrate into Workflow: Don’t wait until deal prep—pull tools like discovery call checklists or persona sheets into your daily process.
- Track the Impact: Measure how much faster or smoother your calls go when you use the tools. Share those insights with your team.
Sales is tough enough without going it alone. Your enablement team has already built the shortcuts—your job is to put them to use and watch how they reduce friction in your deals.
