Deals are harder to win right now because buyers are more cautious and competitors are hungrier. That’s why knowing your competition isn’t optional—it’s deal insurance.
One practical way to stay sharp: Set up a Google Alert for your top 3 competitors. You’ll automatically get updates on new press releases, funding news, or leadership changes that could impact your deals.
Buyers notice when you’re informed—and they trust sellers who understand the landscape.
Action: Set up a Google Alert today for at least one competitor and skim the first few updates this week for insights to use in conversations.
