Buyers are being more cautious. More people are weighing in. That means single-threaded deals are getting stuck or lost—fast.
Multithreading isn't about politeness; it’s about deal health. If you’re only talking to one person, your deal is vulnerable to delays, org changes, and internal politics. Build out multiple relationships early—especially if you sense your Champion isn’t the Economic Buyer.
What’s one small thing you do each week to expand your presence in an account?
