Budget cycles are longer. Buying teams are bigger. And trust is harder to earn. That means your relationships matter more than ever—especially if you want to stay top of mind through multiple quarters.
Make it a habit to check in even when nothing is moving. Share an insight, a relevant story, or even just a note of encouragement. Long-term partners stay close during the quiet moments, not just when the pipeline heats up.
How are you keeping your key relationships warm right now?
