Remember that energy from Sales Kickoff (SKO)? The shared goals, the sharp strategies, the new ideas everyone swore they’d implement “first thing Monday”?
If your team is like most, a few of those key messages got buried under Q1 chaos and Q2 quotas. That’s why now is the perfect time for managers to bring SKO topics back into focus and turn inspiration into action.
SKO shouldn’t be a once-a-year hype event. It’s meant to set the tone for the entire year. As a manager, you’re in a unique position to make sure those big ideas don’t fade. Whether it was a new discovery framework, a focus on better qualification, or a renewed emphasis on feedback culture (hello, Carefrontation!), your team needs consistent reinforcement to truly adopt change.
You don’t need to recreate the whole event. Pick one key message or behavior your team was excited about and build a short conversation or activity around it. Use it to guide a pipeline review, open your next team meeting, or frame a coaching session. Remind your team why it mattered then and why it still matters now.
What’s one SKO message your team got excited about that’s worth revisiting this month? Share it in the comments! I’d love to see what stuck and how you’re keeping it alive.
