Getting people to attend a workshop starts with the invitation and a well-crafted email can make all the difference. Whether you’re hosting a session on Carefrontation for your sales team or inviting a cross-functional group, your invite should be clear, compelling, and communicate the value of the session right away.
Start by focusing on why the workshop matters. Lead with what participants will gain not just the topic. Use language that sounds like you, not a generic calendar invite. A little personality goes a long way. Make sure the email includes a concise description of the objective and what people can expect to walk away with. Bonus points if you include how it ties to real challenges your team is facing.
Keep the tone friendly and direct. You want to sound like a peer not an automated scheduler. Include the basics: time, date, location (or link), and who’s running the session. Then, if possible, end with a sentence that invites a response or sparks curiosity. Here’s a sample email you can tweak to fit your audience:
Subject: Let’s Talk Feedback: You’re Invited to Our Carefrontation Workshop
Hi [Name],
We’re hosting a short, practical workshop on Carefrontation—our take on giving and receiving feedback with Radical Candor. The goal? To help us all communicate more clearly, care more openly, and have the conversations that move us (and our deals) forward.
Workshop: Mastering Carefrontation for Effective Feedback
Date: [Insert Date]
Time: [Insert Time]
Location: [Insert Location or Zoom Link]
Whether you’ve been in sales for years or you’re just getting started, this session is about building real skills—no fluff. Hope to see you there! Let me know if you can make it.
Best,
[Your Name]
What’s your favorite trick for getting people to show up to a session like this? Drop your thoughts or tweaks to the sample email below!
