When it comes to creating a culture where open, honest feedback is the norm, good intentions can only take you so far. The truth is, most people aren’t naturally great at giving or receiving feedback, especially in high-pressure sales environments. That’s why providing training is a game-changer when it comes to making Carefrontation a consistent part of your team's culture.
One of the most effective ways to start is by offering dedicated feedback workshops. These don’t have to be overly formal, but they should cover key concepts like how to deliver feedback with empathy, how to stay focused on behaviors (not personalities), and how to receive feedback without getting defensive. When people feel more confident in these skills, they’re much more likely to put them into practice.
This matters because if your team isn’t trained on how to carefront effectively, the strategy can backfire. Conversations that are meant to be constructive can come off as personal attacks or they might never happen at all, which is so much worse. Giving your team the tools and language they need turns feedback into a growth opportunity instead of a source of tension.
Have you ever been part of a team that provided training on feedback? What made it helpful (or not)? Drop your thoughts or tips below as we’d love to hear how you’re building these skills on your team.
