Feedback shouldn’t be an event that happens during a review cycle. It should be a regular part of how sales teams operate. Consistent feedback helps individuals grow, strengthens team dynamics, and ensures that small issues don’t turn into major problems. But for Carefrontation to work, feedback needs to be a two-way street. Leaders should be just as open to receiving feedback as they are to giving it.
One-on-one meetings are a great place to start. These meetings shouldn’t just be about performance updates, they should be opportunities for open dialogue. Ask questions like, “What’s something I could do better as a leader?” or “What’s getting in your way?” By showing that you genuinely want input, you make it easier for your team to speak up. For those who may be hesitant to share directly, anonymous surveys can be a useful tool to gather honest opinions without pressure.
Why does this matter? When feedback becomes routine, it removes the fear and stigma around it. People stop seeing feedback as criticism and start seeing it as a natural part of improvement. Sales teams that embrace regular feedback tend to be more agile, engaged, and successful because they’re always adjusting and refining their approach.
The best teams create an environment where feedback is expected, not dreaded. How often does your team have structured feedback conversations? And what’s worked (or not worked) for you? Drop your thoughts in the comments!
