How elite salespeople influence solution requirements.
We shared the latest edition of the Audible-Ready Sales Podcast in Ascender and it's all about influencing your customer's decision criteria. The show covers how to embed your differentiation into your buyer's solution requirements. And, how to do it in a way that aligns to the results they're trying to achieve. Paddy Mac commented on one of our posts this week, "Economic Buyers don't buy logos they buy outcomes!"