The Key to Confidence Under Pressure

John Kaplan

As the saying goes, “The difference between stress and pressure is preparedness.”

Stress can be paralyzing. It comes when you’re caught off guard or scrambling to react. On the other hand, pressure can be energizing when you’re ready for it, like the comforting weight of a well-placed challenge.

Think of it as a weighted blanket: just enough to keep you focused and steady. Greatness isn’t accidental; it’s built on a foundation of preparation. Whether it’s researching your clients, anticipating objections, or refining your sales pitch, having a solid plan transforms pressure into confidence.

So, how do you stay prepared to tackle the week or month ahead?