Reducing Buyer’s Remorse: Creating a Differentiated Buying Experience

Diana Sheley

This article calls out a trend that many of us have noticed with customers increasingly preferring a self-serve form of purchasing with less interaction with an actual rep. Unassisted buying can often lead a higher purchase regret. This can be avoided by offering a more meaningful, differentiated buying experience. In the previously mentioned article, they cover this specifically in the third item on their list. It’s all about the importance of reducing buyer’s remorse for our clients, and how this should be a key focus for sellers right now.

Whether it’s providing expert guidance like Protolabs or engaging customers through gamified apps like Tim Hortons, the goal is clear—human interaction and tailored solutions reduce post-purchase regret and drive long-term customer satisfaction.

Now’s the time to rethink how we guide customers through the buying process to ensure success on both sides.

How are you ensuring your customers have a meaningful, differentiated buying experience that reduces regret? Share your strategies for creating a more engaging sales process.