August 21, 2024 - Ascender Live: MEDDICC in EMEA [Event Recap]
Joe Huber
Member [Pro], Administrator Posts: 287
Tim Caito came on to talk about selling in EMEA, what some of the cultural differences are, and how some differences get exaggerated. Check out the recap and the recording below.
Talking points included:
- Level-Setting on how EMEA is different
- Noting that EMEA is NOT a monolith
- How selling is still about problem-solving
- Cultural differences
- Noticing how access to customers and the various levels in a business are different
- Your responsibility as a seller
- It's part of your job to know what the culture is within the business
- Know what the hierarchy means
- Questions for Tim and comments from the audience
And more! Be sure to let us know what you think in the comments!
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