Meeting Customers Where They Are with Signal-Based Selling

Brian Walsh

In the blog post "What is Signal-Based Selling?" by 100Signals, the concept of leveraging signals—data points indicating customer intent and readiness—is explored to enhance sales strategies. Tailor your approach based on these signals and you can meet customers where they are in their buying journey. From there you can add discovery conversations to widen and deepen the conversation to ideas and outcomes that they have not fully yet explored on their own. This method not only increases the likelihood of a successful sale but also builds stronger customer relationships because it’s based on creating value for them.

How you leveraging this thought process to better understand and serve your customers' needs? Share your thoughts in the comments.