Value pyramid

Joern Wozny
Joern Wozny Member [Pro] Posts: 8
edited June 5 in Content & Resources

I am looking for materials or examples regarding Value Pyramids. Can someone help or is something planned here within Ascender?

Comments

  • Joe Huber
    Joe Huber Member [Pro], Administrator Posts: 259

    Hey @Joern Wozny! We have some courses and content that will help with creating a great value proposition for your customer - which include these key components:

    1. What outcomes they want to drive (Positive Business outcomes)
    2. What's required to achieve them (Required Capabilities or Solution Requirements)
    3. How they're going to measure success (Metrics)

    And here are some courses to check out:

    Force Management uses the Value Framework which is customized to a company - rather than the value pyramid which is more general value-based selling concepts. Those concepts are all throughout Ascender.  If there's something you're looking for more specifically as it relates to creating and capturing value for the customer, let me know and I can help align resources to what you need!

  • Joern Wozny
    Joern Wozny Member [Pro] Posts: 8
    edited August 28

    Hey guys, I built a Value Pyramid template to show customers how the value of our product relates to their top business priorities. Because it is not possible to show every relevant aspect down to the operational level in a single pyramid, I have added a table below the pyramid where you can show a breakdown for each business objective that you can address. However, I haven't used it with customers yet and would like to get feedback first. What are your thoughts? :-)

  • Joern Wozny
    Joern Wozny Member [Pro] Posts: 8

    Perhaps I should add that the goal of the pyraid is to strategically frame operational benefits of our solution. And the information about the company's goals comes from the annual report, the 10k, press releases, investor reports, etc...

  • Joe Huber
    Joe Huber Member [Pro], Administrator Posts: 259

    @Joern Wozny This is amazing!!! I'm absolutely going to shout this out in the Digest! Thank you!

  • Joern Wozny
    Joern Wozny Member [Pro] Posts: 8

    You're very welcome! So you mean I can use the template in practice as it is?

  • Joe Huber
    Joe Huber Member [Pro], Administrator Posts: 259

    @Joern Wozny I just saw your email and deleted the file, but please feel free to re-upload it. I would like to feature it in the Digest! Thank you!

  • Joern Wozny
    Joern Wozny Member [Pro] Posts: 8
    Value_Pyramid_Product_Focus@Customer.pptx

  • Lance Golinghorst
    Lance Golinghorst Member [Pro] Posts: 2

    This is really thought provoking, Jouren. Thank you for sharing.

  • Joern Wozny
    Joern Wozny Member [Pro] Posts: 8

    Thank you very much. I am pleased if it has given you some inspiration.☺

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