Leveraging Trap-setting Questions During Discovery

Mike Montour

The insights on leveraging discovery and trap-setting questions have transformed my sales approach by connecting solutions to prospects' business problems, driving urgency, and securing funding. This article provides you with a fantastic overview of what questions you should be asking during the discovery phase in order to quickly uncover pain points prior to highlighting your unique advantages leading to more meaningful conversations and increased success rates. Learning to ask the right questions distinguishes offerings from competitors and guides prospects to recognize the value of solutions, leading to surpassing sales targets.  Never under estimate the power of a great question.

I highly recommend taking 5 mins out of your day for this quick and helpful read.