February 16, 2024 - Ascender Live - "Selling Beyond the Sales Team" w/ Antonella O'Day [Event Recap]

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Joe Huber
Joe Huber Member [Pro], Administrator Posts: 253

Antonella O'Day joined us to talk about "Selling Beyond the Sales Team". We defined some terms, including a perfect scenario where all teams are "selling in the same direction". Where all cross-functional disciplines know exactly what to do, and when to do it, during the customer journey. Unfortunately, almost no company has ever gotten it completely down pat! So we discussed some things that are in our power to help empower those around us so that we're all on the same page. Check out the replay below to hear from Antonella in the early parts of the call.

We also got some great questions and discussions going, like:

  • What to do when an external party is interested in partnerships
  • Things you can do to help clarify positions across teams as an Individual Contributor to keep folks on the same page
  • How to work on repairing a relationship with a client when the first interaction isn't rooted in something positive
  • We talked about this blog on the topic from Force Management, as well

Thanks to everyone that joined live and a big thanks to those who came off mute to ask questions! Be sure to check out our other live events. We'll always have a question & answer section and want to hear from you!