Tim Caito joined us to talk about generating pipeline in this Ascender Live workshop! We had some amazing questions shared ahead of time and talked through some things live!!! Things like how Tim uses social media, leans into having his own point of view, and how important building an ideal customer profile is to keeping…
Frank Azzolino joined us live to lay the groundwork for our "Selling to the C-Suite" sessions and he had so many amazing things to share. We discussed how this sale is different, how to research for sales involving the C-suite, identifying when you'll need C-level buy-in, and what CEOs are looking for (especially helpful…
Trap-setting questions should illuminate the customer’s world, not leave you tangled in your own. Yet many sellers struggle to use them confidently, especially when they’re trying to connect the dots to required capabilities. In this session, we’ll break down what makes a great trap-setting question, how to uncover the…