Breaking into an account where an incumbent solution is already in place can feel like an uphill battle. But with the right approach, you can shift the customer’s perspective, uncover hidden frustrations, and position yourself as the better choice.
Join us for a live session where we’ll break down the strategies, conversations, and tactical moves needed to unseat an entrenched competitor and win. Bring your toughest questions and get real answers in this interactive session.
In this session, we’ll cover:
- Identifying Weaknesses in the Status Quo: How to uncover gaps in the current solution and make them matter to your buyer.
- Building a Strong Champion: Turning internal advocates into active supporters who push for change.
- Uncovering Business Pain: Quantifying the cost of staying with the incumbent versus making the switch.
- Shaping the Buying Process: Understanding and influencing Decision Criteria & Decision Process so that your solution becomes the obvious choice.
If you’ve ever lost to “we’re staying with what we have,” this session is for you. Learn how to shift the conversation, challenge the status quo, and position yourself to win against even the most deeply embedded competitors. Reserve your spot today!